Should I personally send a note to a patient after a treatment presentation? Yes, and at this stage it needs to come from you, not the front desk. After the presentation, a personal note from the doctor lands differently than another office mailer. It tells the patient that the person who will actually do the surgery sees them as a human being, not a transaction. Pair it with a one week follow-up call just to check in and answer any lingering questions. These two small gestures cost you almost nothing and they separate you from every other practice the patient is [...]