Should I include happiness in my treatment presentation or just clinical facts? Include happiness, every time. When you hand a patient nothing but a pro and con list, features and benefits, clean clinical reasoning, you have left a real decision-making tool off the table. People do not buy on the spec sheet alone. They slide back toward whatever promises them happiness. So I make sure the presentation covers what the treatment prevents, the further dental problems, the lost benefits, and also how much happiness it is going to bring. Being able to chew steak again. Smiling in photos without covering their [...]