Why does selling expensive dental treatment require a better team than basic dentistry? Because the price point exposes everything. Think about McDonald's. They sell a two-dollar burger, and the business does not need much sophistication, just speed. Take the order, flip the burger, take the money, move people out. Now picture the five-thousand-dollar burger in Vegas, where the real cost is a bottle of expensive Bordeaux sitting next to it. That is a completely different sale. Same food on the plate, totally different process to get someone to say yes. Your practice is the same. A general office doing basic services [...]