How does a live testimonial from a previously-treated dental patient affect a prospective patient at the Q&A appointment? By providing peer-level reassurance that the prospective patient cannot get from any practice-produced material, no matter how well produced. A printed testimonial is one thing. A live conversation with a real person who underwent the same treatment, in person or by phone, is something else entirely. The prospective patient asks their own questions, hears unscripted answers, and forms their own judgment from a peer rather than from the practice. The trust effect is substantial. Practices that have built a small pool of patients [...]

How does a live testimonial from a previously-treated dental patient affect a prospective patient at the Q&A appointment? By providing peer-level reassurance that the prospective patient cannot get from any practice-produced material, no matter how well produced. A printed testimonial is one thing. A live conversation with a real person who underwent the same treatment, in person or by phone, is something else entirely. The prospective patient asks their own questions, hears unscripted answers, and forms their own judgment from a peer rather than from the practice. The trust effect is substantial. Practices that have built a small pool of patients [...]

How does a live testimonial from a previously-treated dental patient affect a prospective patient at the Q&A appointment? By providing peer-level reassurance that the prospective patient cannot get from any practice-produced material, no matter how well produced. A printed testimonial is one thing. A live conversation with a real person who underwent the same treatment, in person or by phone, is something else entirely. The prospective patient asks their own questions, hears unscripted answers, and forms their own judgment from a peer rather than from the practice. The trust effect is substantial. Practices that have built a small pool of patients [...]