What should I do with a patient who is not ready to commit yet? Do not write them off, and do not pressure them. A patient who opts out today is often a yes two years from now, once something in their life shifts the scale. The mistake most practices make is treating a "not now" as a "never" and dropping the person entirely. Then the day the scale finally tips, you are not in the running because you vanished. So keep offering options and long-term choices, and build real follow-up so you stay in front of them. Think of it [...]