Why is sending a thin brochure insufficient for serious dental inquiries involving thousands of dollars? Because the asymmetry between what the patient is being asked to commit to and what they are given to evaluate is too large. A full-arch implant case, an advanced cosmetic case, or a comprehensive reconstruction can run tens of thousands of dollars. The patient is weighing whether to make that commitment to a particular practice, with a particular doctor, in a particular city. A single ADA pamphlet and a brief return call cannot possibly carry the evidentiary weight that decision requires. The patient who senses that [...]

Why is sending a thin brochure insufficient for serious dental inquiries involving thousands of dollars? Because the asymmetry between what the patient is being asked to commit to and what they are given to evaluate is too large. A full-arch implant case, an advanced cosmetic case, or a comprehensive reconstruction can run tens of thousands of dollars. The patient is weighing whether to make that commitment to a particular practice, with a particular doctor, in a particular city. A single ADA pamphlet and a brief return call cannot possibly carry the evidentiary weight that decision requires. The patient who senses that [...]

Why is sending a thin brochure insufficient for serious dental inquiries involving thousands of dollars? Because the asymmetry between what the patient is being asked to commit to and what they are given to evaluate is too large. A full-arch implant case, an advanced cosmetic case, or a comprehensive reconstruction can run tens of thousands of dollars. The patient is weighing whether to make that commitment to a particular practice, with a particular doctor, in a particular city. A single ADA pamphlet and a brief return call cannot possibly carry the evidentiary weight that decision requires. The patient who senses that [...]