What is the marketing funnel principle applied to a dental practice? Think of it as a wide top and a narrow bottom. All prospective and existing patients enter at the top. Each qualifying step (the website copy, the phone script, the appointment process, the diagnostic fee, the consultation) narrows the funnel. Patients who self-disqualify at one of the steps exit. Patients who continue down the funnel are increasingly likely to say yes by the time they reach the case presentation. The shape of the funnel comes from each step pulling out patients who would have said no anyway. Without a funnel, [...]

What is the marketing funnel principle applied to a dental practice? Think of it as a wide top and a narrow bottom. All prospective and existing patients enter at the top. Each qualifying step (the website copy, the phone script, the appointment process, the diagnostic fee, the consultation) narrows the funnel. Patients who self-disqualify at one of the steps exit. Patients who continue down the funnel are increasingly likely to say yes by the time they reach the case presentation. The shape of the funnel comes from each step pulling out patients who would have said no anyway. Without a funnel, [...]

What is the marketing funnel principle applied to a dental practice? Think of it as a wide top and a narrow bottom. All prospective and existing patients enter at the top. Each qualifying step (the website copy, the phone script, the appointment process, the diagnostic fee, the consultation) narrows the funnel. Patients who self-disqualify at one of the steps exit. Patients who continue down the funnel are increasingly likely to say yes by the time they reach the case presentation. The shape of the funnel comes from each step pulling out patients who would have said no anyway. Without a funnel, [...]