How do I know if my marketing is actually working at the dental office? Stop looking at how many calls you got and start tracking what those calls became. Record every single way a patient can find their way into your practice and tie it back to revenue. Where did they come from? How many called, how many showed up for a consult, how many paid, and how many of those cases actually closed? When you connect the marketing source all the way through to a closed case, you finally see which channels make money and which just make noise. Plenty [...]