What is the MBA dental practice scenario framing that makes complex case dentistry look like a business opportunity? Lay out the actual conditions to any MBA graduate and ask for their assessment. There exists a customer base in the millions with strong drive and genuine need to purchase a particular service. The average purchase price runs $20,000 to $40,000 per customer. The person capable of delivering the service operates in a monopoly within a monopoly, with very high barriers to entry: years of professional training, equipment investment, jurisdictional licensing. The margin on the sale is roughly 45 percent. The marketing system [...]