What is the MBA dental practice scenario framing that makes complex case dentistry look like a business opportunity?
Lay out the actual conditions to any MBA graduate and ask for their assessment. There exists a customer base in the millions with strong drive and genuine need to purchase a particular service. The average purchase price runs $20,000 to $40,000 per customer. The person capable of delivering the service operates in a monopoly within a monopoly, with very high barriers to entry: years of professional training, equipment investment, jurisdictional licensing. The margin on the sale is roughly 45 percent. The marketing system to find the customer and the selling system to close the sale exist, are well documented, and can either be developed through trial and error or acquired as turnkey systems. The MBA’s answer is consistent: run, do not walk, to capture position in this business before it gets crowded. Dentists looking at the same conditions often miss the framing because they are inside the profession and accustomed to thinking in clinical terms rather than business terms. The MBA scenario is a useful reframe. The conditions are extraordinarily favorable for any practice capable of capturing the opportunity.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
