Why does asking dental patients to choose between options versus a budget produce 90% choosing options? Because most patients have never thought in terms of a "dental budget" and the framing feels uncomfortable or strange even to consider. The script is: "I can do this in two ways. I can come up with a range of options and costs with different benefits, or I can stick strictly to a budget and come up with what is possible for that budget. Which would you prefer?" The vast majority of patients pick the options route. The few who pick the budget route reveal [...]

Why does asking dental patients to choose between options versus a budget produce 90% choosing options? Because most patients have never thought in terms of a "dental budget" and the framing feels uncomfortable or strange even to consider. The script is: "I can do this in two ways. I can come up with a range of options and costs with different benefits, or I can stick strictly to a budget and come up with what is possible for that budget. Which would you prefer?" The vast majority of patients pick the options route. The few who pick the budget route reveal [...]

Why does asking dental patients to choose between options versus a budget produce 90% choosing options? Because most patients have never thought in terms of a "dental budget" and the framing feels uncomfortable or strange even to consider. The script is: "I can do this in two ways. I can come up with a range of options and costs with different benefits, or I can stick strictly to a budget and come up with what is possible for that budget. Which would you prefer?" The vast majority of patients pick the options route. The few who pick the budget route reveal [...]