Should I offer a personal discount on dental implant cases? I like a small, named discount for each patient, and I call it the just for you discount. Not because the case needs the money knocked down, but because people are moved by feeling chosen. Find one real reason. Maybe they're a veteran, or active military. Maybe they're a teacher. Maybe they'll share a testimonial at the end of treatment and you reward that. Pick something true for that specific person so it lands as personal rather than a blanket sale. The point isn't the dollars. It's the feeling that your [...]