Are wealthy patients always the best targets for high-end dentistry? No, and money in the bank tells you almost nothing about whether someone will buy. I once sent a digital smile preview to a man near my old practice in the Pacific Northwest who hated being photographed because of his teeth. His name was Paul Allen, a Microsoft founder, top ten on the Forbes list for years. More money than he could spend. Never heard a word back. He had every dollar and zero motivation, so nothing happened. That is the lesson. Wealth is not the trigger. Motivation is. Chasing the [...]