Should I give patients an information packet if they call but don't book a consultation? Yes, and it might be the single most overlooked move in most practices. In the typical office someone calls, no appointment gets booked, the phone goes down, and that patient vanishes into the ether. That is the routine almost everywhere. You already paid to make that phone ring, usually through external marketing, so why let it end there? Put something physical in their hands. Patients who can't afford treatment now often can later, but if you give them nothing tangible they will not remember who you [...]