How do I justify a high fee for a dental exam that only takes a few minutes? Think about Picasso. He was sketching in a Paris park when a woman recognized him and insisted he draw her on the spot. A few quick strokes, a couple of minutes, and he handed her a portrait that captured her perfectly. She asked the price. Five thousand francs, serious money at the time. She was stunned. How could a two minute sketch cost so much? His answer was the whole lesson. Madame, it took my entire lifetime to be ready for these two minutes [...]