Why does the location of my dental practice matter so much for sales? Because in most markets your location does a huge amount of selling for you before a patient ever sits in the chair. People who need a dentist simply show up at the door of a visible, convenient practice. No cold calling, no chasing, no rejection. They self-select and arrive. Other sales professionals would kill for that. The trouble is we rarely understand this coming out of dental school, so a strong location often happens by accident, you bought a practice that happened to sit in a good spot, [...]