How do internet press release services produce free traffic and authority for a dental practice? By distributing professionally written announcements about the practice through press release wire services that publish them across many websites, news aggregators, and search engines. The mechanics produce two distinct benefits. First, the press releases themselves get picked up by online publications, blog networks, and aggregator sites, generating direct traffic back to the practice's website. The traffic costs nothing per click because it flows organically from the published releases. Second, the press releases boost the practice's search authority. Search engines weight inbound links from credible sources highly, [...]