How does the look of my office and team affect case acceptance? More than you think, because priming sells. Visuals create a stronger response and more decision making, and any stimulus can work on a patient subliminally even when they are not consciously paying attention to it. So do not undervalue the priming of your office, or the appearance of you and your team. It feeds the patient's automatic deciding before you say a word. I also put the image of the final smile on every single case presentation slide. Whether that registers consciously or not, I want it in front [...]