What advanced reciprocity offers can a dental practice add beyond a free consultation? Several, each delivering meaningful value that builds the reciprocity pull. A patient guidebook authored by the doctor and published on Amazon, given as part of the new-patient packet or consultation visit, signals expertise and provides substantive education. A DVD or digital file of a news interview featuring the doctor adds editorial credibility. A documentary about the practice, if one exists, communicates depth of investment in the work. Major clinical-value items can be offered selectively to highly qualified prospects: a complimentary CBCT scan, a credit toward major treatment, a [...]

What advanced reciprocity offers can a dental practice add beyond a free consultation? Several, each delivering meaningful value that builds the reciprocity pull. A patient guidebook authored by the doctor and published on Amazon, given as part of the new-patient packet or consultation visit, signals expertise and provides substantive education. A DVD or digital file of a news interview featuring the doctor adds editorial credibility. A documentary about the practice, if one exists, communicates depth of investment in the work. Major clinical-value items can be offered selectively to highly qualified prospects: a complimentary CBCT scan, a credit toward major treatment, a [...]

What advanced reciprocity offers can a dental practice add beyond a free consultation? Several, each delivering meaningful value that builds the reciprocity pull. A patient guidebook authored by the doctor and published on Amazon, given as part of the new-patient packet or consultation visit, signals expertise and provides substantive education. A DVD or digital file of a news interview featuring the doctor adds editorial credibility. A documentary about the practice, if one exists, communicates depth of investment in the work. Major clinical-value items can be offered selectively to highly qualified prospects: a complimentary CBCT scan, a credit toward major treatment, a [...]