How do I get my dentist mindset right about using a phone script at all? You have to make peace with two words your team probably hates. Script is one. Sales script is the other. Most dentists and front desk people flinch at both because dental school told them selling is beneath them. Until you, the doctor, settle that in your own head and decide a script is a service tool, not a manipulation, you will never hold your team accountable to one. And if you do not hold them accountable, the slip dies in a drawer. The mindset has to [...]