Should I offer more procedures and services to win bigger cases? Adding more to the menu is not the answer most dentists think it is. Procedure after procedure, different implants, different materials, different techniques, all lined up like a menu. To the patient it reads like a Chinese menu written in Chinese, or if they happen to be Chinese, a menu in Swedish. It is a menu they cannot read. You assume that stacking options gives you an advantage and brings in more cases. It does not work that way. The fix is not fewer skills, it is packaging. Take something [...]