Should I offer more procedures and services to win bigger cases?
Adding more to the menu is not the answer most dentists think it is. Procedure after procedure, different implants, different materials, different techniques, all lined up like a menu. To the patient it reads like a Chinese menu written in Chinese, or if they happen to be Chinese, a menu in Swedish. It is a menu they cannot read. You assume that stacking options gives you an advantage and brings in more cases. It does not work that way. The fix is not fewer skills, it is packaging. Take something like six to eight veneers delivered in a single day and explain it as a benefit the patient understands, not a list of capabilities. The procedures matter, but only after you have wrapped them in language that makes sense to a real person.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.