Why don’t patients accept treatment that clearly makes logical sense?
Because patients do not decide with logic, and we keep forgetting that. To us, dentistry makes perfect sense. I have an incomplete fracture on a molar, I know exactly what it is and that it will need treatment in a year or two, and I am fine waiting until I am ready. That is logic. Patients do not run on that. I call it the Mr. Spock attitude. Spock found everything logical because he was Vulcan, and as dentists we are all a little Vulcan. We sit there believing logic should make everyone buy. But most treatment decisions turn on readiness. Am I ready, does this fit my life, my finances, have my fears been handled. If your case presentation leans on education and logic, you are speaking Vulcan to a human. Speak to readiness instead.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.