How many dental practices does a new patient call before choosing one? Three to five, every time, and you need to build your phone around that fact. The patient who reaches you is not deciding whether to get treatment. They are deciding which of several practices to trust, and they are running a quiet bracket in their head as they dial down the list. Your marketing earned you a spot in that bracket, which is great, but it is not enough. The call is where you win or lose against the other four. So stop treating the ring like a scheduling [...]