How many dental practices does a new patient call before choosing one?
Three to five, every time, and you need to build your phone around that fact. The patient who reaches you is not deciding whether to get treatment. They are deciding which of several practices to trust, and they are running a quiet bracket in their head as they dial down the list. Your marketing earned you a spot in that bracket, which is great, but it is not enough. The call is where you win or lose against the other four. So stop treating the ring like a scheduling task and start treating it like the only head-to-head competition that matters. Ask yourself what your team does on that call that the other four practices won’t bother to do. If the honest answer is nothing, you are just one more name on a list, and lists get crossed off.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.