Who on my team actually determines whether a new patient call converts?
The person answering the phone, full stop. Not you, not your technology, not your reviews. On the first call the prospective patient never meets your hands or your clinical reputation. They meet your appointment coordinator, your receptionist, whoever picks up the line, and the entire mood and feeling of that call rests on that one human. Most dentists spend years and fortunes sharpening their own skills while the most important sales position in the building gets the least training. That front office expert is the front door of your whole sales business, and right now a stranger is judging your practice entirely through them. Treat that seat accordingly. Hire for warmth, train it relentlessly, monitor the calls, and pay it like the revenue role it actually is, because it is deciding which cases ever reach your chair.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.