How can a new team member close more dental cases than a veteran with 20 years of experience? Coaching beats tenure, and it isn't close. Someone in your office with a year of real feedback and the right system can outperform a person who has been doing it for twenty years on autopilot. I've lived this myself. I've hired surgical coaches for implants, an orthodontic coach for ortho cases, business coaches, even two piano coaches and a Spanish coach right now, because I want to get good fast and I refuse to wander there alone. Feedback is the shortcut. The veteran [...]