Can a bad phone process really waste the money I spend on technology and continuing education? Yes, and the connection is more direct than most doctors want to hear. You invest a fortune in new technology, but the phone indirectly decides whether those machines ever get used on the cases they were bought for. Same with courses. You spend tuition and travel to learn a procedure, and whether you actually get to perform it, or whether that learning sits idle, traces straight back to the phone bringing those patients in. The phone is upstream of almost everything. So a weak phone [...]