What discounts should I offer on a large dental implant case? Build a few, and tie each one to something you actually want. I offer a five percent patient testimonial discount, because a real story at the end of treatment is worth that to me. I offer another five percent for paying up front with cash or check, since that's clean money with no processing cost. Credit card gets two point nine percent, which roughly covers my fee on the card. None of these are random. Each one trades a discount for a behavior that helps the practice. And here's the [...]