What discounts should I offer on a large dental implant case?
Build a few, and tie each one to something you actually want. I offer a five percent patient testimonial discount, because a real story at the end of treatment is worth that to me. I offer another five percent for paying up front with cash or check, since that’s clean money with no processing cost. Credit card gets two point nine percent, which roughly covers my fee on the card. None of these are random. Each one trades a discount for a behavior that helps the practice. And here’s the part dentists miss: a discount only motivates if it expires. Tell the patient this isn’t offered to everyone, that you’re genuinely excited for them, and that there’s a deadline. A discount with no clock is just a lower fee.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.