Why ask dental patients for their future testimonial commitment before treatment begins instead of after? Because asking after the work is finished often produces an uncomfortable, awkward request that many practices avoid, while asking before treatment as part of the case agreement turns the testimonial into an expected, planned outcome. Practices that build success stories into their marketing materials need a steady supply of patient testimonials and after photos. Scrambling to collect them after each major case finishes produces inconsistent results: some patients say yes politely but never deliver, others feel ambushed by the post-treatment ask, and the practice ends up [...]

Why ask dental patients for their future testimonial commitment before treatment begins instead of after? Because asking after the work is finished often produces an uncomfortable, awkward request that many practices avoid, while asking before treatment as part of the case agreement turns the testimonial into an expected, planned outcome. Practices that build success stories into their marketing materials need a steady supply of patient testimonials and after photos. Scrambling to collect them after each major case finishes produces inconsistent results: some patients say yes politely but never deliver, others feel ambushed by the post-treatment ask, and the practice ends up [...]

Why ask dental patients for their future testimonial commitment before treatment begins instead of after? Because asking after the work is finished often produces an uncomfortable, awkward request that many practices avoid, while asking before treatment as part of the case agreement turns the testimonial into an expected, planned outcome. Practices that build success stories into their marketing materials need a steady supply of patient testimonials and after photos. Scrambling to collect them after each major case finishes produces inconsistent results: some patients say yes politely but never deliver, others feel ambushed by the post-treatment ask, and the practice ends up [...]