Should I get a master testimonial release from patients? Yes, and get one that covers audio, video, and written all at once, because the patient who gives you a great quote today may agree to a video next year. A single broad release means you actually own the rights to use that testimonial however it makes sense later, instead of going back hat in hand for a new signature every time you change format. I've watched dentists collect a wonderful patient story and then sit on it for years, too nervous about consent to ever post it. That hesitation costs you [...]