Why should my whole team weigh in on barriers to treatment? Because no single person sees the whole patient. Everyone on the selling team picks up on something different. Your assistant catches a comment you missed, your coordinator reads a hesitation you did not, and you noticed a reaction nobody else did. So during the huddle, ask each of them straight out what they think is standing between this patient and saying yes. Plenty of times you will all land on the same answer, and that is fine. But the value is in the times you do not, when someone names [...]