Why should my whole team weigh in on barriers to treatment?
Because no single person sees the whole patient. Everyone on the selling team picks up on something different. Your assistant catches a comment you missed, your coordinator reads a hesitation you did not, and you noticed a reaction nobody else did. So during the huddle, ask each of them straight out what they think is standing between this patient and saying yes. Plenty of times you will all land on the same answer, and that is fine. But the value is in the times you do not, when someone names an angle the rest of you never considered. Those are the barriers that sink cases when they go unspoken. Take every opinion into account, then build the case presentation and the case report to answer the real objections instead of the ones you assumed.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.