What does the cost of developing a turnkey dental marketing system actually look like in time and money? Roughly ten years and over $600,000 in testing expenditures to arrive at materials and strategies that a member practice can deploy without reinventing the wheel. The number is worth understanding because it changes how a doctor should evaluate turnkey access. The development required testing different advertising messages across different channels with different prospect populations to see what actually produced qualified inquiries. It required testing different information delivery sequences to see what produced the highest qualified call rates. It required testing different consultation flows, [...]