How does dental voice broadcasting work and why isn't it considered telemarketing? Voice broadcasting reaches thousands of prospects who have previously inquired with the practice and explicitly indicated they want to receive information, delivering a recorded message through automated systems. It differs from telemarketing in the consent dimension. Telemarketing reaches cold prospects who never asked to be contacted, often through purchased lists, and runs into legal restrictions, do-not-call registries, and the universal hostility consumers feel toward unsolicited calls. Voice broadcasting in the dental context reaches an opted-in audience: people who responded to the practice's marketing in the past, provided their contact [...]