Can a treatment warranty help close a large dental case? It can, and most dentists waste it. You already warrant your work, so you are carrying the risk whether you mention it or not. The mistake is keeping that promise silent. Put it in writing and hand it to the patient as part of their treatment. Now it stops being a back office liability and becomes a selling tool. Hand it over at the first clinical step and again at the end of treatment. Both times it does the same job. It reinforces that the patient made a smart decision and [...]