Can a treatment warranty help close a large dental case?
It can, and most dentists waste it. You already warrant your work, so you are carrying the risk whether you mention it or not. The mistake is keeping that promise silent. Put it in writing and hand it to the patient as part of their treatment. Now it stops being a back office liability and becomes a selling tool. Hand it over at the first clinical step and again at the end of treatment. Both times it does the same job. It reinforces that the patient made a smart decision and lets them relax into the case they just paid for. Think of it like the warranty card you get with an expensive watch. It makes the purchase feel safe. Use the promise you already make to make patients more comfortable with you.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.