How much advertising money am I losing to missed phone calls? Potentially up to half of it, and most dentists never see the bill. Here's the math that should bother you. Each call costs $150 to $200 to create. If half your calls aren't answered live and 80% of those callers hang up and don't return, then a big slice of every advertising dollar walks out the door before a patient ever speaks to a human. That's not a marketing problem, it's a catching problem. You can pour more money into ads all day, but if the phone leaks, you're filling [...]