Should I focus my implant marketing on building my brand?
No, and if someone pitches you a brand-building plan, run. You are not Coca-Cola. You do not have the budget or the decades to make people remember a logo, and even if you did, a remembered logo does not fill chairs. Every dollar of your advertising has to ask for a direct response. Call this number. Book this consult. Take this action now. That is the only kind of marketing a single practice can afford to run and measure. Brand building is a game for companies that can lose money for ten years to win mind share. You cannot. So judge every ad by one question, does it ask the patient to do something today. If it does not, you are paying to be forgotten.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.