Should I confirm a patient’s treatment choice during the presentation?
Yes, and out loud. People want to know they’re making a good decision, especially with a big number attached. When the doctor lays out an option you’d happily do on your own spouse, someone in the room should say it plainly. That’s a great choice. If the patient pokes at it, say it again. That’s a good choice, a very good choice. This isn’t manipulation. You genuinely believe in the option or you wouldn’t offer it. The confirmation just removes the doubt that makes people stall. Silence after a recommendation reads as uncertainty, and uncertain patients walk out to think about it. So give your coordinator that admin role on purpose. Their job in the clinical part is to confirm, warmly and specifically, that the patient is choosing well.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.