What advantages do dentists have over other sales professionals?
More than you think, and most dentists never notice them. A financial advisor or insurance rep has to pound the pavement, prospect constantly, and absorb rejection all day. Most sales books for those people are really just about surviving the no. You do not live that life. Patients who need you walk through your front door on their own, often just because you have a good sign in a good location. On top of that, you can pay advertising to create prospects, you can get happy patients to refer, and your front desk prospects for you over the phone every day. So you hear yes far more often than no before you do anything clever. Stop saying nobody wants to buy your services. You start the game ahead. Build on that advantage instead of complaining about it.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.