Is offline drip marketing still worth it for dental prospects?
More than ever, and here’s the counterintuitive part. Everyone fled to online, so inboxes are overwhelmed and digital returns keep shrinking. Meanwhile the physical mailbox is empty. That emptiness is your opening. When you send postcards or a practice newsletter to a prospect who once asked about your niche service, you arrive somewhere nobody else is bothering to show up. It costs lots of dollars to make a stranger interested in you the first time. It costs pennies to keep them interested for years afterward. So get an offline drip going to every prospect who raised a hand, whether they booked or not. Online has its place, but don’t let the herd’s stampede into email convince you the cheaper, quieter channel is dead. The empty mailbox is exactly why it works.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.