What is the difference between informed consent and selling a dental case?
They are two separate things and confusing them gets dentists in trouble. Consent has nothing to do with sales. Consent happens going into the actual procedure, and at its core it is headache prevention and legal problems prevention. The better you set realistic expectations as part of that consent process, the better off you are both short term and long term. Selling is the earlier conversation where you help a patient choose a predictable treatment that fixes their problem. If you try to use consent paperwork as a closing tool, or treat the sale like it covers your legal exposure, you have muddled the two. Keep them clean and separate. Do your selling honestly up front, then do consent properly before you ever pick up a handpiece. That separation protects the patient and it protects you.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.