Is it worth recording the actual phone calls at my dental practice?
It is one of the best moves you can make, and a few years back you simply could not do it at our scale. We used to rely on mystery shopping, where someone pretended to be a patient and got recorded once in a while. Now the tracking numbers capture the real conversations, every day, with real callers. That changes everything. You finally get an honest, objective look at what your team actually says when a prospective implant patient calls, not what they tell you they say. Those recordings become your richest training tool. You sit with the team, play a real call, and coach off it. There is also a quieter benefit. Patients you record before a consultation give you a feel for who is walking in the door. That is advanced, but the core point is simple. Record the calls and stop coaching blind.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.