What does a single new patient phone call actually cost my practice?
Somewhere between $150 and $200 to create, and that’s before anyone says hello. That’s the advertising spend it takes, on average, to make one phone ring in your office. So when a call goes unanswered, you didn’t just miss a patient. You set fire to $150 to $200 you already paid. Stack that up across the calls you miss in a month and it can be up to half your advertising dollars vanishing because nobody picked up. I think dentists underprice their own phone in their heads. They treat a ringing line like a small interruption when it’s actually the most expensive thing happening in the building at that moment. Put a dollar figure on every ring. You’ll guard the phone differently once you do.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.