Should You Invest in Advanced Phone Training Staff?

Should I invest in advanced phone training for my front desk staff?

If you’re serious about big cases, yes, and here’s the honest reason. The basic tools get most practices a long way. But your phone people are the first human contact between your marketing dollars and your chair, and a great one is worth far more than the salary line suggests. Some practices stop at the basics and do fine. Others go further and turn their phone staff into the real specialists of the practice, and those offices squeeze the most out of every marketing dollar. The math is simple. You’re already paying to make the phone ring. A sharper person answering it converts more of those same calls into consultations, at no extra ad spend. Don’t think of it as a cost. Think of it as protecting the investment you’ve already made.

If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.