Who is Your Dental Competition- Part 2 Last week we covered the non-clinical dental competition you are in with other goods and services that have similar or greater price points than anything you do in your practice. Dentists greatly underestimate the pull of all of the other options in the market place. The wisest set-up a sales method that helps position fees and value against whatever else a patient may be considering instead of their dentistry. You can find the #1 sales method for advanced trained dentists here. For those wanting to have a greater understanding of [...]

Who Is Your Dental Competition Part 1 You have two forms of dental competition. The one that is routinely thought of is competition with other dentists. If you are serious about performance, you’ll identify the highest performing practices in your market and list them out. More on why that’s important in Part 2 of this series. The second type of dental competition in every practice performing elective services, where treatment plans total more than $2,000, is competition against other goods and services requiring similar time investments and similar or even much greater monetary investments. Many [...]