What is the average convertible dental case size for big-case practices that have learned to handle these fees?
Roughly $20,000 to $40,000 per case, depending on how comfortable the dentist is with the economic realities of complex treatment. The number reflects the band where most successful big-case practices actually operate. The very highest complex cases at $100K plus are rare, the very lowest mini-implant cases at $3K to $5K are not the target patient base, and the meaningful volume sits in the middle range. Patients in this range typically have significant unmet dental need, the resources to fund treatment through some combination of out-of-pocket spending and financing, and enough underlying motivation that the case moves forward when the practice presents it well. Doctors working in this fee band consistently report similar numbers across geographic markets, which suggests the range is a reasonable approximation of the genuine middle of the big-case market. Practices building toward this work should plan their fee structures, marketing, and selling systems around the $20K to $40K case as their typical successful conversion, with rarer cases above and below the band.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.