Big Case Marketing Blog

Kolbe A Test: Build a Better Dental Team

2026-06-16T00:00:00-04:00

What is the Kolbe A test and why use it for a dental team? The Kolbe A is an operational test, and that distinction matters. It does not measure intelligence or personality. It measures how you actually approach getting things done, how you instinctively work. I prefer it over personality testing because personality results are hard to apply on the floor of a real practice. Operational traits, on the other hand, show up everywhere, at work and at home, and they barely change over a lifetime. I have run it on doctors and entire teams, and dentists tend to cluster around [...]

Kolbe A Test: Build a Better Dental Team2026-06-16T00:00:00-04:00

Strengths Test for a Dentist: Why It Matters

2026-06-16T00:00:00-04:00

How can a strengths test help a dentist run a better practice? Take one. We do not automatically know where our talents lie, and asking friends only gets you so far. An objective strengths test hands you something useful: a clear map of where you create the most value. Mine pegged me as a presenter, a student, a thinker, a solutions finder. Anyone who has worked with me would say that is me to the tee, but I could not have named those traits on my own before I saw them written down. Once you know your strengths, the whole game [...]

Strengths Test for a Dentist: Why It Matters2026-06-16T00:00:00-04:00

Strengths Over Weaknesses: A Dentist’s Edge

2026-06-16T00:00:00-04:00

Should dentists focus on improving weaknesses or building on strengths? Build on what you already do well. I learned this the hard way. You can nudge a weakness up a little, but you can multiply a strength by many times over. For some people, fixing their worst weakness is practically impossible, so why pour years into making something mediocre slightly less mediocre? It is a terrible trade. I tend to be an information excavator, a presenter, a solutions finder. Those are the lanes where I create real value, so I stay in them. Find your genuine talents, do more of the [...]

Strengths Over Weaknesses: A Dentist’s Edge2026-06-16T00:00:00-04:00

Why Randomness in Your Practice Holds You Back

2026-06-16T00:00:00-04:00

Why is randomness so costly in running a dental practice? Because randomness keeps things stuck at a lower level, full stop. Travel through parts of the world where almost nothing is organized around systematic anything, and you see what unstructured human activity produces. Effort gets spent, but it does not compound, and societies stay stuck. The same physics runs your practice. Leave your scheduling, your case presentation, your clinical handoffs to chance and you will work hard without ever climbing. Systems give you real power precisely because they replace random effort with a repeatable sequence that builds on itself. A retailer [...]

Why Randomness in Your Practice Holds You Back2026-06-16T00:00:00-04:00

Procedures You Enjoy and Dentist Job Satisfaction

2026-06-16T00:00:00-04:00

How does doing procedures I enjoy affect my satisfaction as a dentist? It is the foundation, and most dentists skip right past it. Before you chase a new marketing angle or a bigger production number, look honestly at two things: the procedures you actually enjoy doing, and where your natural talents lie. They often overlap, and that overlap is where the good days come from. There is real science here about a state called flow, studied for half a century, and the short version is that you feel happiest when you are deep in work that fits your skill. So if [...]

Procedures You Enjoy and Dentist Job Satisfaction2026-06-16T00:00:00-04:00

Can Systems Build a Happier Dental Practice?

2026-06-16T00:00:00-04:00

Will using systems actually make my practice happier, not just more profitable? Yes, and this surprises people. They expect the economic lift from systems, the better case acceptance and the cleaner routines. What they do not expect is the change in everyday happiness. When you start running checklists for selling, then for admin, then for clinical work, a funny thing happens. Everything starts to improve, including the relationships around you. Doctor to staff, to labs, to associates, to patients. The reason is that a checklist guides your thought process and your steps, which makes you a clearer communicator, and clearer communication [...]

Can Systems Build a Happier Dental Practice?2026-06-16T00:00:00-04:00

Why Staff Training Checklists Save Your Practice

2026-06-16T00:00:00-04:00

Why do checklists make staff training so much easier? Because they turn knowledge that lives in your head into something you can hand to the next person. Staff changes. It always does. When someone new walks in, you have to get them up to speed, and without a written sequence you are repeating yourself from scratch and hoping you do not forget a piece. A checklist is re-teachable by design. It is also a review tool as time goes by. Let us review the emergency services list. Let us review the office tour. Let us review the whole selling sequence. You [...]

Why Staff Training Checklists Save Your Practice2026-06-16T00:00:00-04:00

How the WHO Surgical Checklist Halved Deaths

2026-06-16T00:00:00-04:00

How did the WHO Surgical Checklist change patient outcomes? It cut the inpatient death rate by about fifty percent. Let that sit. A short list of basic things that people, positions, and staff confirm before surgery, and half the deaths that were happening stopped happening. This came out of Atul Gawande's work, and it is now used in hospitals worldwide. What I find telling is the reaction. A lot of surgeons in the UK were furious, because the list made them feel like they had not been doing their jobs. Maybe it was not a full fifty percent of needless deaths, [...]

How the WHO Surgical Checklist Halved Deaths2026-06-16T00:00:00-04:00

The Cost of Skipping Treatment Presentation Steps

2026-06-16T00:00:00-04:00

What is the real cost of skipping my treatment presentation steps? You will not usually kill anyone, but you do harm people. A pilot who skips his steps can crash a plane and kill everyone aboard. When you skip your steps in the operatory, outside of something like cancer surgery, you rarely lose a patient. What you lose is the treatment plan. And here is the part dentists gloss over: a dead treatment plan is still harm. That patient walked in needing care, you fumbled the presentation, and they walked out without it. They do not get healthier because you were [...]

The Cost of Skipping Treatment Presentation Steps2026-06-16T00:00:00-04:00

Why Checklists Master Complex Procedures

2026-06-16T00:00:00-04:00

Why are checklists so good at managing complex procedures? Because complexity is exactly where human memory fails, and a checklist does not get tired. Think about a pilot before takeoff. Everyone knows about the steps he runs, and he runs them because flying a plane is genuinely complex and skipping a step can be fatal. There was a recent crash in the Northeast where a pilot skipped some steps, could not get the plane airborne, and could not slow it enough to survive. They died at a hundred and fifteen miles an hour, a speed many cars would survive, all from [...]

Why Checklists Master Complex Procedures2026-06-16T00:00:00-04:00
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